Top 30 trending ecommerce products July 2025

Hot new picks for July 2025 first—then the proven viral winners that are still selling well this month. Data from Exploding Topics.

New breakout winners in July 2025

#1 Barrel-fit jeans

A Shopify top-20 trending product for July. These roomy, straight-leg jeans are blowing up thanks to the Y2K aesthetic revival on TikTok. Fashion-forward, casual, and comfy—they’re exactly what Gen Z wants in 2025. Easy to bundle with tees, hoodies, or streetwear accessories.

#2 Tallow moisturizer

Old-school skincare with new-age hype. Tallow moisturizer is trending for being ultra-rich, nutrient-dense, and part of the “ancestral wellness” wave. Shopify flagged it as a breakout item this summer, and it’s pulling strong interest from clean beauty converts ditching synthetic creams.

#3 7-compartment pill-dispenser water bottle

This hybrid health product is a dropship dream: it hit #1 on SellTheTrend for July, bringing in ~$33K/month. The margin? About $22 per unit. It’s functional, novel, and tailor-made for wellness influencers and TikTok morning routine videos.

#4 Treat-dispensing dog game

Ranked #2 on SellTheTrend, this interactive toy is raking in ~$56K/month. It scratches the itch for mentally stimulating pet products that dog owners love to film and share. The pet category is evergreen, and this one’s got both utility and cuteness overload.

#5 3-in-1 drill chuck ratchet spanner

No. 3 on SellTheTrend’s July winners list. This handy DIY tool appeals to both hobbyists and pros. It solves a real problem and fits squarely into TikTok’s “Amazon must-haves” and hack videos. High utility plus viral potential.

#6 Labubu collectible dolls

The collectible of 2025. Labubu blind boxes are all over TikTok with 1.2B+ views. Some rare editions are reselling for over $170K. For ecommerce sellers, it’s the perfect high-demand, limited-edition play—like Funko meets Supreme.

#7 Stanley Quencher & pastel accessories

The viral tumbler isn’t dying anytime soon. Stanley’s 40 oz Quencher is a $750M sales juggernaut, and now it’s spawning accessories: pastel lunch boxes, leakproof bottles, and aesthetic bundles that convert like crazy with the TikTok wellness crowd.

Viral and utility staples still selling strong

#8 Bakuchiol serum

Still a staple in the clean skincare game. Bakuchiol is the plant-based retinol alternative racking up over 60K monthly searches and 429% 5-year growth. Skincare TikTok loves it, and brands like BYBI and Medik8 are owning the mid-tier price range ($8–$40). Perfect for bundles with niacinamide and toner.

#9 Niacinamide body lotion

This vitamin B3-based lotion has shot up 1,000% in five years. Why? Because it hydrates and fades hyperpigmentation—a two-for-one Gen Z loves. Search volume is steady at 5.4K/month, and brands like CeraVe and The INKEY List are moving units fast. Backed by derms and influencers alike.

#10 Glycolic acid exfoliating toner

Exfoliation without scrubbing is in. This toner uses alpha hydroxy acid to boost cell turnover—ideal for dull, acne-prone skin. Searches have grown over 1,200%, and products like The Ordinary’s version dominate Amazon carts. A low-ticket add-on with high perceived value.

#11 Microneedle patches

Pain-free skincare delivery is blowing up. These little patches offer targeted treatments using dissolvable microneedles—great for acne, wrinkles, and eye bags. Up 809% in search growth, with steady demand from both Japan and the US. TikTok videos and influencer skincare routines keep the hype rolling.

#12 Mushroom chocolate

Adaptogens meet indulgence. Mushroom chocolate blends functional ingredients like lion’s mane and chaga into a sweet format. With 234% growth and over 22K searches per month, it rides the same wellness wave as mushroom coffee—plus the psychedelic buzz doesn’t hurt.

#13 Toe-spacers

2.5 billion TikTok views. $1–$25 price point. Niche, but highly viral. Toe spacers are gaining popularity as more people look for natural ways to improve foot health, posture, and balance—especially among runners, lifters, and those who wear tight footwear. Social media influencers and wellness experts are also spotlighting them as a simple, low-cost tool for relieving foot pain and promoting better toe alignment.

#14 Mushroom coffee

With 368K monthly searches and 800% 5-year growth, mushroom coffee is still riding high. Blends like lion’s mane and chaga are marketed for immune support and focus. TikTok virality plus health-conscious caffeine switchers make this a repeat buy goldmine. Four Sigmatic is the brand to watch.

#15 Beet gummies

Heart health in gummy form. Beet gummies boast a staggering 1,329% growth rate with strong reviews on Amazon. Shoppers love the convenience, and the health benefits sell themselves: blood flow, stamina, and cardiovascular support. Wellness brands like Garden of Life are cashing in.

#16 Caffeine gummies

Portable energy, minus the jitters. Caffeine gummies are climbing thanks to 183% growth and the ability to microdose your buzz. With 4.4K searches/month, they hit the sweet spot for college students, athletes, and burnout-prone remote workers. TikTok’s love for quick energy hacks keeps demand hot.

#17 Turmeric gummies

Curcumin-packed and inflammation-fighting, turmeric gummies blend ancient remedy with modern format. They’re up 115% in search and boast thousands of Amazon reviews with a 4.4-star average. Bundles well with other wellness SKUs—perfect for gut health, joint relief, and immune support.

#18 Probiotic soda

Fizz with benefits. Probiotic soda is gaining steam with a 988% jump in interest and 18K+ monthly searches. Functional drinks are booming, and these sodas ride the gut-health craze without the sugar load. Think kombucha-lite but way more marketable to the mainstream.

#19 Padel racket

This isn’t just a Euro fad anymore. With 733% search growth and over 200K monthly searches, padel rackets are creeping into North American rec sports. Lightweight, stringless, and TikTok-approved. Brands like HEAD and Kuikma are leading, but the DTC white-label space is wide open.

#20 Padel balls

Searches exploded by 1,900%—and it’s not just a companion to the racket. As padel courts pop up everywhere, players need refills fast. At $10–$20 a pop, this is the consumable SKU that padel shops and Amazon resellers can churn with high repeat potential.

#21 Carbon pickleball paddle

Pickleball still prints. These high-performance paddles use carbon fiber for elite-level play. With 99x search growth, they’re not cheap—but that’s the point. A $30–$100 price tag with high perceived value makes this a no-brainer upsell or premium anchor product.

#22 Gaming earbuds

Not just AirPods for Fortnite. These are optimized for lag-free, immersive sound—and TikTok is loving them. 139% growth and 49K monthly searches, with brands like Razer and JBL dominating. Budget and premium tiers are both moving. Ideal for bundling with console accessories.

#23 Waterproof jewelry

Rings and chains that don’t rust? Say less. Waterproof jewelry is crushing TikTok and raking in 74K monthly searches. Aesthetic, practical, and perfect for hot girl summer drops. Stainless steel and titanium are trending materials. High margin, low return rate—what’s not to love?

#24 Boucle chair

Soft, textured, and TikTok-famous. Boucle chairs saw 1,200% growth and are pulling in 40K+ searches a month. The white/cream aesthetic fits perfectly into the “clean girl” and minimalist home decor trend. These chairs are décor statements and perfect for affiliate links or high-ticket Shopify play.

#25 Tumble rug

Machine-washable, spillproof, kid-and-pet-proof—Tumble rugs are a suburban ecommerce dream. 1,500% growth and 74K monthly searches show this is more than a passing fad. Moms are obsessed, and DTC brands like Tumble are owning the washable decor category. Big on bundling with furniture or home hacks.

#26 Waterfall kitchen sink

Function meets flex. Waterfall sinks give kitchens that Pinterest-modern upgrade, and they’ve clocked 571% growth with steady demand. They’re getting viral love for the “wow” factor alone. If you’re in the home niche, this is a prime upsell item.

#27 Salmon bites (dog treat)

These omega-3-packed snacks are blowing up with 750% growth. Dog parents want healthier treats—and salmon’s skin and coat benefits make these a hit. High ratings, low additives, and brands like Fish4Dogs are seeing strong repeat purchase momentum.

#28 Rotating car seat

Safety meets sanity. Rotating car seats are surging thanks to 645% growth and 27K+ searches per month. Parents love the ease of turning the seat to face the door—good UX, real value. It’s a big-ticket baby gear item that sells on function, not fluff.

#29 Hair wax stick

A Gen Z hair essential with 431% growth and 90K+ monthly searches. This mess-free styling tool is all over TikTok, used for slick buns, edge control, and travel-ready touch-ups. Great as a beauty upsell or DTC add-on with styling bundles.

#30 Red light therapy belt

Infrared wellness without the spa. These belts offer non-invasive pain relief and “fat burning” buzz. 9,800% search growth and solid DTC traction make this a strong play in fitness and recovery. Target biohackers, gym rats, and “wellness girlies” alike.