AI Mode

A person on a narrow bridge above dissolving logos and text, looking toward a glowing AI interface, symbolizing Google’s shift from search to AI answers.

Google’s AI search is changing traffic forever — here’s what brands need to know

Ecommerce North America June 12, 2025

As Google shifts from search engine to “answer engine,” both publishers and ecommerce operators...

Editorial-style drawing of a small figure at a desk surrounded by data scraps, dwarfed by a looming AI search engine machine symbolizing Google.

Google’s AI search overhaul is killing the open web — and Sundar’s fine with it

Ecommerce North America May 31, 2025

Behind Google’s sunny AI product rollout lies a brutal shift: publishers get scraps while...

Ecommerce operator stands on collapsing SEO bridge as AI assistant bypasses traditional search and checkout.

The death of traditional search: What AI means for the future of ecommerce

Ecommerce North America May 29, 2025

Google’s AI Mode isn’t a search update — it’s a full-blown platform shift that...

Ecommerce operator stands near a cliff labeled “Organic Traffic” as a massive AI-powered Google interface absorbs web content like a black hole.

Google’s AI Mode: Search will never be the same

Ecommerce North America May 22, 2025

Google’s Gemini-fueled AI search is here to “help,” but it might just bury your...