international expansion

Illustration of a lululemon executive at a forked path with international expansion on one side and a struggling North American market on the other, with distant boardroom conflict in the background.

Lululemon’s global push starts as its North American core sputters

Ecommerce North America December 30, 2025

Lululemon is doubling down on international expansion in 2026 with plans to enter six...

Shopify and Affirm launch BNPL in Canada — here’s why it matters

Ecommerce North America April 12, 2025

Shop Pay Installments expands beyond the U.S., as Shopify and Affirm team up to...