omnichannel

Illustration of a lululemon executive at a forked path with international expansion on one side and a struggling North American market on the other, with distant boardroom conflict in the background.

Lululemon’s global push starts as its North American core sputters

Ecommerce North America December 30, 2025

Lululemon is doubling down on international expansion in 2026 with plans to enter six...

Stressed bride using a Shopify-powered touchscreen in a bridal store, surrounded by wedding planning clutter and assisted by a tech-savvy associate.

David’s Bridal adds Shopify endless aisle, AI tools & real-time inventory

Ecommerce North America June 18, 2025

Bridal retail gets a tech gut-check with Shopify, AI, and a full omnichannel reset...

Illustration of a stylish woman in a red blazer holding wine and a smartphone, positioned between a digital storefront and a sleek liquor shop.

Alcohol ecommerce sales to hit $36B by 2028 — and it’s just the beginning

Ecommerce North America April 2, 2025

Digital is now the front door to discovery, not just delivery The alcohol ecommerce...