PPC

Illustration of a digital advertiser examining Google Ads metrics with charts, magnifying glass, and location pins on a desk.

Google Ads hands advertisers more control with RSA asset stats, AI Max targeting, and experiments

Ecommerce North America August 9, 2025

Google just rolled out three updates that give PPC pros sharper tools — if...

Business professional looks unimpressed at a Google “Power Pair” pitch during a presentation, highlighting advertiser doubt.

Leaked Google email: “Nobody was that excited about PMax”—except Google

Ecommerce North America May 15, 2025

Leaked emails reveal even Google insiders knew advertisers weren’t buying the “Power Pair” hype....