The ecommerce race: staying ahead of viral product trends before the market floods.
Looking for your next winning product? Here are 40 trending products making moves in North America—before the Amazon FBA crowd floods the market.
The best trending products to sell online right now
Let’s skip the fluff. These products aren’t just going viral—they’re generating demand right now across TikTok, Google, and ecommerce stores. Whether you’re on Shopify, Amazon, or Walmart Marketplace, these products are moving units. Here’s our take on ExplodingTopics’ May 2025 trending products list.
1. Bakuchiol serum
🌱 Plant-based retinol alternative. 809% 5-year search growth. TikTok skincare crowd loves it.
2. Toe spacers
🦶 2.5 billion TikTok views. $1–$25 price point. Niche, but highly viral.
3. ADHD supplements
🧠 No FDA approval needed for vitamins. +460% search growth. Big overlap with nootropics market.
4. Padel racket
🎾 900% growth. Europe’s hot sport creeping into North America. First movers winning.
5. Mushroom chocolate
🍄 Blending wellness and indulgence. Psychedelic curiosity fueling buzz.
6. Beet gummies
❤️ Heart health in candy form. 1,400% growth. Great Amazon reviews.
7. Bamboo baby pajamas
👶 Organic, sustainable, TikTok-approved. 75M+ video views.
8. Niacinamide body lotion
💧 Viral skincare ingredient. 1,000% growth. Strong repeat purchase potential.
9. Disposable period underwear
🩲 Big play in femtech. $10–$30 price. Eco-friendly + convenience = killer combo.
10. Creatine gummies
💪 9,600% growth. Creatine, but tasty. Cross-sells into fitness stacks.
11. Turmeric gummies
🟠 Amazon bestseller. 221% growth. 18,000+ reviews can’t be wrong.
12. Rice water shampoo
🍚 DIY trend turned productized. TikTok virality driving shelf space.
13. Mushroom coffee
☕ 368K searches/month. Immune + focus claims. Lower caffeine angle trending.
14. Caffeine gummies
⚡ 250% growth. Portability and microdosing caffeine are the sell.
15. Kojic acid serum
✨ Skin brightening in demand. 767% growth. TikTok + derm recommendations driving sales.
16. Salmon bites (for dogs)
🐕🦺 Pet parents dropping $$$ on omega-3s. 888% growth.
17. Ashwagandha tea
🫖 Stress relief in tea bags. 1.4B TikTok views on #ashwagandha.
18. Probiotic soda
🥤 Gut health goes fizzy. 1,300% growth. Functional beverage market keeps expanding.
19. Padel balls
🎾 Paired with padel racket sales. Fast-growing niche.
20. Key fob covers
🖐️ Gen Z customizing everything. TikTok aesthetics selling cheap accessories.
21. Barrier cream
🧴 Skincare essential with 45M TikTok views. Prevents irritation, popular with Gen Z.
22. Weighted sleep sack
😴 Baby gear that calms fussy sleepers. 22K searches/month.
23. Nicotine pouches
🚬 733% growth. Tobacco-free, spit-free nicotine.
24. Gaming earbuds
🎧 135M TikTok views. Budget and premium options moving.
25. Glycolic acid toner
🔬 Exfoliating cult favorite. 889% growth. Affordable skincare hero.
26. Scent beads
👕 Laundry upgrade. 324% growth. Viral product for smell-obsessed shoppers.
27. Under-eye patches
👁️ 55M TikTok views. Instant results products sell themselves on video.
28. African net sponge
🧽 4,900% growth. Natural exfoliation trend. Dirt cheap, high markup.
29. Waterfall kitchen sink
🚰 Designer kitchen flex. 567% growth. Pinterest-driven trend.
30. Hall effect joystick
🎮 99x growth. Gamers + industrial buyers. Long lifespan tech = niche B2B crossover.
31. Carbon pickleball paddle
🏓 Pickleball fever. 8,100% growth. Players dropping $100+ for premium paddles.
32. Non-tarnish jewelry
💍 Anti-tarnish = TikTok-approved solution. 914% growth. Low returns, high repeat buyers.
33. Pistachio perfume
👃 Sweet, nutty fragrance. 8,200% growth. “Smell like pistachio” trend on TikTok.
34. Tumble rug
🏠 9,100% growth. Washable, spillproof, kid/pet friendly. Moms are obsessed.
35. Hair wax stick
🖊️ 533% growth. Gen Z styling staple. 50M TikTok views.
36. Red light therapy belt
💡 7,700% growth. Non-invasive pain relief/“fat melting” claims.
37. Boucle chair
🪑 1,280% growth. Cozy, aesthetic, white boucle = decorator catnip.
38. Blooming gel
💅 Nail art product. 944% growth. 110M TikTok views.
39. Microneedle patches
🩹 900% growth. Painless skincare delivery. TikTok skincare influencers pushing it.
40. Lithium iron phosphate battery
🔋 123% growth. EV and solar storage demand. Strong B2B angle.
The operator takeaway
👉 If your product isn’t TikTok-viral, ultra-niche, or solving a real pain point… good luck.
The trend lines are loud and clear:
- Viral video = sales flywheel
- Wellness, skincare, fitness = still exploding
- Functional > flashy
✅ Look for niche + viral + utility intersections.
✅ Watch TikTok and Amazon reviews like a hawk.
✅ First-mover advantage still exists—until it doesn’t.
2025’s ecommerce winners aren’t waiting for supplier catalogs. They’re already testing ads. Which product are you launching next?
