Walmart now allows sellers to use Amazon's fulfillment network—as long as the branding stays invisible.
Sellers can use Amazon’s warehousing muscle to ship Walmart orders, but there’s a catch (or three).
Amazon MCF is now allowed on Walmart—but keep it stealth
On May 15, 2025, Walmart updated its Shipping & Fulfillment Policy to do something almost unthinkable: it now allows sellers to fulfill Walmart orders using Amazon Multi-Channel Fulfillment (MCF).
Yes, Walmart sellers can now ship inventory stored in Amazon warehouses—as long as the packages don’t look like they came from Amazon. No logos, no Amazon vans, and definitely no smiling boxes.
Here’s the line from Walmart’s updated policy:
“You may use Multi Channel Fulfillment as long as you ship in neutral packaging using unbranded delivery vehicles, which means neither can display any logos, trademarks or branding of the other retailer.”
And Amazon’s totally fine with that. As it states in its MCF documentation, the service supports fulfillment for any off-Amazon channel—including Walmart—as long as sellers opt in to unbranded packaging and block Amazon Logistics as a carrier.
Why Walmart is doing this now
Simple: Amazon’s fulfillment machine is elite. Its MCF service is fast, reliable, and already scaled. Even retail giants like Walmart can’t ignore the operational efficiency it brings.
But they can hide it.
This policy lets Walmart sellers tap into Amazon’s world-class logistics—without customers knowing. If an order shows up in a Prime-branded box or with an Amazon van, it undercuts Walmart’s brand. That’s not acceptable.
So Walmart’s compromise? Use the muscle, ditch the branding.
What this means for sellers (and Amazon’s warehouse space)
For multichannel sellers, this opens a powerful new efficiency. Now you can store inventory at Amazon FCs and fulfill both Amazon and Walmart orders from a single pool of product.
But here’s the catch: Amazon’s warehouse space is tightening up.
Sellers are reporting inventory capacity limits as of June. With a rumored 4-day Prime Day in July and new tariff pressures, Amazon may prioritize high-margin or FBA-native sellers as Q4 looms.
Yes, Amazon offers AWD (Amazon Warehousing & Distribution) for upstream storage, but it’s not exactly plug-and-play for smaller sellers.
Operator POV
- ✅ You can now fulfill Walmart orders from Amazon FCs
- 🚫 You must use unbranded packaging and avoid Amazon vans
- ❗ FBA sellers could face stiffer competition for warehouse space
- 📦 Multichannel sellers can streamline ops with one inventory pool
- 🧠 Keep the fulfillment invisible or risk violating Walmart’s policy
This isn’t a partnership. It’s a cold, quiet concession. Walmart needs speed, and Amazon’s got it. As long as the branding stays out of sight, everyone wins—except sellers fighting for space in the warehouse queue.
The Weekly Rundown for Ecommerce Insiders
