Temu tests the grocery waters—but only a few products make it into the bag.
Temu is dipping its toes into the grocery game—but don’t expect to list your homemade hot sauce just yet.
Where Temu is selling groceries now
If you’re in Germany, groceries on Temu are already happening. The platform has expanded its product catalog to include sweets, drinks, and even fresh meat, working directly with local suppliers. One example? German meat brand Wurstbaron is already slinging products through Temu’s marketplace.
Temu isn’t stopping there. The company is actively recruiting more European food producers and has its sights set on expanding grocery sales to Switzerland next.
Meanwhile, in the U.S., the grocery gates are cracking open—but only for the big players. Case in point: 99 Ranch Market bets on Temu to crack national ecommerce.
For 40 years, 99 Ranch has been the go-to for Asian pantry staples—but unless you lived near one of their 63 stores, tough luck. Now, they’re using Temu to push products coast to coast without building expensive new stores or juggling direct-to-consumer headaches.
Since joining Temu in late 2024, 99 Ranch has seen biweekly sales grow by 20%, shipping pantry staples nationwide from its California warehouse.
Who can actually sell groceries on Temu
Here’s the reality check: Temu is letting groceries onto the platform, but they’re not handing out golden tickets to every reseller or dropshipper.
To sell groceries on Temu, expect:
- You’ll need to be a recognized food producer or retailer.
- Temu often sets the selling price, so margin control is limited.
- Local regulations and supply chain logistics will dictate your ability to sell.
It’s not a free-for-all, and Temu’s careful about who’s bringing perishables onto the platform—likely to avoid regulatory heat and brand reputation headaches.
The operator POV: worth the gamble?
For established brands like 99 Ranch, Temu’s grocery expansion offers:
- Fast national reach without heavy infrastructure
- Double-digit ecommerce growth potential
- Ability to scale product assortment beyond their current SKUs
But the baggage is real:
- Temu’s fighting lawsuits over spyware, counterfeits, and data privacy—including an 88-page takedown from Nebraska.
- U.S. tariffs kneecapped Temu’s old logistics model, forcing a scramble to build domestic warehousing.
- Consumer trust in Temu is… shaky at best.
Bottom line? Yes, you can sell groceries on Temu—but right now it’s an exclusive club for big, established food players, not solo operators or casual resellers. And jumping in means riding the same rollercoaster Temu’s on: fast growth, regulatory heat, and brand risk.
If you’re a food producer eyeing Temu, watch the playbook from Europe and 99 Ranch—but keep your risk radar on full blast.
The Weekly Rundown for Ecommerce Insiders
