The rebrand to Commerce.com signals more than a name change — it reflects an AI-first strategy where structured data and intelligent infrastructure define the future of ecommerce.
BigCommerce has officially rebranded to Commerce, a shift that reflects its growing focus on AI-driven commerce infrastructure.
Why BigCommerce rebranded to Commerce
On July 31, BigCommerce changed its corporate name to Commerce.com, launching a new parent brand that brings together BigCommerce, Feedonomics and Makeswift. Starting August 1, the company will trade on Nasdaq under the ticker symbol “CMRC.”
According to CEO Travis Hess, the rebrand marks a strategic shift toward “agentic commerce”—a model where AI handles much of the product discovery and purchasing process on behalf of consumers.
“Agentic commerce requires a new playbook,” Hess said. “Commerce is here to deliver it with an open ecosystem built for speed, intelligence and flexibility.”
Commerce is going all-in on AI-driven commerce
The new brand consolidates three previously independent players:
- BigCommerce remains the scalable ecommerce OS for growing B2C and B2B brands
- Feedonomics ensures product data is AI-ready and syndicated across all discovery surfaces
- Makeswift gives teams visual tools to build AI-optimized, headless storefronts
These tools are being positioned as a modular stack to help brands remain visible and competitive as AI-powered search and shopping experiences become more common.
The Feedonomics advantage in the AI funnel
Feedonomics is quietly becoming Commerce’s not-so-secret weapon. Its deep integrations with Perplexity and Google Cloud allow brands to push clean, structured product data directly into LLMs.
That matters. In the AI search world, if your data isn’t structured and surfaced correctly, you’re invisible.
With tools like Feedonomics Surface and Product Data Enrichment powered by Google Gemini, merchants can:
- Auto-enrich and syndicate product catalogs across every feed
- Power AI search and answer engine visibility (e.g. Perplexity, ChatGPT)
- Own the narrative of how their products are described and ranked
As search behavior shifts toward conversational AI, structured product data is becoming a critical competitive lever.
Strategic partnerships amplify the ecosystem
Commerce isn’t just talking AI. They’re embedding it across every merchant touchpoint through:
- A deeper partnership with Google Cloud using Gemini for AI-powered data enrichment
- An integration with Perplexity to optimize discoverability in conversational commerce
- A B2B powerhouse play with PROS, uniting CPQ and pricing engines with AI-powered ecommerce
From consumer brands like Dell, URBN and Tapestry to mid-market sellers launching fast on Quick Start Accelerators, the message is clear: Commerce is architecting the infrastructure to win AI traffic for its customers.
Operator POV: what this means for ecommerce pros
If you’re running a brand in 2025, here’s the deal:
- Rich product data and product pages are going to be important for an AI-first future where AI scrapes marketplaces, product pages, and Google product listings.
- Look out for tools like Feedonomics that can be used to optimize your product data for LLM visibility.
- Ecommerce platforms like BigCommerce are integrating with AI systems, look for opportunities to capitalize on the integrations they’re building before competitors do.
Commerce is positioning itself as a toolkit for brands to adapt to the rise of AI in consumer behavior. It’s a bold move from BigCommerce, a major player in the ecommerce platform space.
Final take: a calculated move toward the AI future
This rebrand is about aligning company structure with product direction. Commerce isn’t the only player investing in AI, but it’s among the first to unify platform, data, and design tools around it.
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